Case study · Web platform
Ectto — Multi-Tool Web Utility Platform
A free utility hub serving visitors worldwide with fast, SEO-optimised tools — proof of how we approach organic growth for web products.
- Dozens of calculators, converters and generators, each on its own SEO-optimised page
- AI finance assistant with carefully scoped legal guardrails
- Search-first content strategy driving organic traffic from multiple regions
- Fast global hosting with clean, ad-supported monetisation
Built with the same expertise we offer as a service: Web Application Development → · Delivered to clients under escrow protection.
Ectto is our laboratory for organic growth: dozens of focused tools — calculators, converters, generators — each living on its own fast, SEO-optimised page designed to answer one search intent perfectly.
It also hosts an AI finance assistant built with carefully scoped guardrails, demonstrating how we ship AI features responsibly. The platform monetises through ads and affiliates while remaining genuinely free, and every lesson from ranking its pages feeds back into the SEO work we do for clients.
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